A new update to my Writing page!
Sometimes, the most creative and innovative projects can come from the most unlikely of places. This is the case with Chattanooga, Tennessee. Most often known for its outdoor activities and railroads, Chattanooga has experienced revitalization in the last few years of its business sector and cultural footprint. Capitalizing on this new growth, two artists have sparked national interest in Chattanooga’s economic development plan because of one customized design element: a typeface. This case study explores how this story binds together economic development, marketing, good visual communication and the power of a community.
Check out the case study here: https://tuliptea.wordpress.com/writing/