Refresh

I’ve been thinking a lot lately about creativity. Not just artistic creativity, but strategic creativity, and how I can be better in my job (or in marketing in general) to think outside the box and continually provide fresh, original and smart ideas to my projects. This thought came to my head (sidenote, NAME THIS MOVIE:…

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Chocolate Mutiny

I love Nutella. I fell in love with it while studying abroad in Greece and I remember it being one of the few foods that reminded me of home. Trust me, after a month of greek salads, hummus and pita you WILL get tired of it, no matter how much you love it. And Nutella…

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Social Media Refresher

Social media is everywhere. It’s changed so many things, even how we talk with our families. I can’t tell you how many conversations begin with “oh I saw XYZ on Facebook” or “I posted 123,” and it’s amazing how you have to quickly tell important news to friends and family BEFORE it makes its way…

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Do The Twist

I may not have talked about it at length here, but I’m in love with the Starbucks brand. Yes I know they aren’t a real person. Even though I love the coffee, I love their brand story even more. I’ve read all their books, the founder’s biographies, and even got to visit the first store…

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The Power of Unique

Do you like being unique? Do you like one-of-a-kind things? Do you like vodka? If so, head on over to my guest post on Geaux Creative to learn more about the new campaign coming out of Absolut Vodka. It’s an interesting case study on customization. And pretty bottles.

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Back In The Groove

I’m BACK! Back in the groove of geeking out over marketing and advertising. I was really inspired this morning in my ad design class where we shared some of our favorite ads. Here are some really cool, strategic examples of how creativity can go a long way: Direct Mail   Customer Appreciation 

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The Power Of An Editorial Calendar

I love a good calendar. Every year, I painstakingly pick out my planner, open its crisp, new pages and begin to fill in each little box, as if they were each a new opportunity to do something new, experience something new or plan for something new. It’s a science AND an art to make sure…

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It’s A Dance

Choreography. Mostly reserved for a sequence of dance steps in any dance genre you can imagine. Not anymore, my friends. Now choreography is being used as a buzzword in marketing to coordinate all of your marketing strategies in lieu of coordinating your feet. Brand choroegraphy. It’s a term I was introduced to earlier this week,…

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How To Pick Up Women…

…in advertising? This past week, AdWeek released a series of articles on women and how marketers can better embrace the inner goddess of all those consumer-crazy girls out there. The collection of articles include demographic profiles, statistics and stories on brands that embrace women in their natural habitat i.e., sports, blogging, etc. Read more about…

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Comparing Drunk Driving To Having A Girl?

The Case For Girls  This recent article in Fast Company (by Anya Kamentez) highlighted something very interesting to me. Can gender bias be fixed by branding or advertising? The story goes on to explain the severe, and often fatalistic boy-preferences of many countries, including China, India, etc., but also the underlying phenomenon in the U.S. of parents being more apt to…

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