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Social Media Refresher

Social media is everywhere. It’s changed so many things, even how we talk with our families. I can’t tell you how many conversations begin with “oh I saw XYZ on Facebook” or “I posted 123,” and it’s amazing how you have to quickly tell important news to friends and family BEFORE it makes its way online.

With that in mind, I’ve seen a couple of great posts lately about social media, how Facebook is changing (again!) and how social media can be managed within your organization.

Just because you can, doesn’t mean you should: Tips for using social media in your organization

This post, written by a great professor here at LSU, gives some good tips on what department should handle social media and why. It’s all about who can tell the best story.

Facebook says goodbye to clutter

This post is a quick primer on the changes coming to the Facebook profiles and newsfeed. Usually when Facebook announces changes, I groan and vow to stop using it, but this time around it sounds like it might be a good move. Take a look and see.

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More Oreo Love

I’ve professed my love for the Oreo brand here before.

But they have gone and done it again.

Between all the dollars, time, energy, stress, and work spent by advertisers for the Super Bowl last night, Oreo still found a way to be a bright spot in the darkness (pun intended!).

If you watched the game last night, you saw the power outage. Well, Oreo capitalized big time and showed the media community what it means to be a the BOSS of content creation in real time.

BCOVrUMCIAAdN5JThis picture was tweeted only minutes after the power outage, and by the time the lights came back on, it had been retweeted 12,000 times. I can guarantee you the other advertisers who paid millions for those commercials would be ecstatic if 12,000 people did any type of brand interaction after viewing their commercials.

Well done, Oreo (again), well done. Check out the article for PRDaily for the full story: http://www.prdaily.com/Main/Articles/13755.aspx#


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Do The Twist

I may not have talked about it at length here, but I’m in love with the Starbucks brand. Yes I know they aren’t a real person.

Even though I love the coffee, I love their brand story even more.

I’ve read all their books, the founder’s biographies, and even got to visit the first store when Jason and I were in Seattle (the day we got engaged! ok, squeal over). Starbucks is on a short list of my favorite brands, and I don’t adjust that list very often.

So I don’t often anoint a brand as a favorite, but the time has come.

OREO.

I know, right? Surprisingly this has nothing to do with the fact that they make White Chocolate Covered Oreos at Christmas time and I might buy out my local grocery every year, and eat them within about a week’s time while decorating my Christmas tree and believing that Santa takes away the calories. Not it at all.

It has everything to do with their latest Social Media Campaign: #DailyTwist.

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Take a look at this article about the campaign. Basically, to celebrate its 100th Birthday, each day Oreo would post a new photo showing the famous cookie in a new and fun ways. Talk about a extendable campaign. Smart, fun and they even talk back to people as fans submit ideas, poke fun or admire the work.

Here are the top reasons why I think this campaign is getting so much buzz:

1. Content – each day, Oreo is pushing out something new and fresh to its followers. Not just a static photo of an Oreo bag, or Oreos in different places, it’s taking the icon and making it relevant to that week’s news stories (they’ve had Oreos as NFL replacement refs, Elvis week and Twitter anniversary, among others). This means there are people whose sole job is to think of a new ways to design an Oreo. I want that JOB.

2. Fun – Oreo isn’t afraid to have a little fun. Evidenced by its “Twitter-war” with AMCTheaters, they aren’t afraid to poke fun at themselves, or other brands willing to play along. They know what category they are in and don’t take it too seriously. I’m sure they take success of their brand and business seriously, but if you can’t a little fun along the way, why do it?

oreo twitter

3. Engagement – for their final post today (Oct. 2), they crowdsourced the final design, and ultimately gave a virtual high five to all their fans in honor of the campaign (and in honor of the anniversary of the high-five). The final billboard was featured in Times Square. This gives fans a chance to talk back, interact and have as much fun with the brand as the brand is having.

Will this campaign turn into increased sales for Oreo? Not sure yet. But many times this type of campaign is not about profit, but about brand value and moving the brand forward, even for something as old as Oreo. Even today, Facebook fans are begging them not to stop the campaign. That’s incredible. How often do you have customer ASK you to keep advertising?

What do you think? Love the new campaign? Made you hungry? Can’t wait for the White Chocolate Oreo cookies? Well, don’t even try the grocery stores within a mile radius of me…because you’ll be out of luck.