But they have gone and done it again.
Between all the dollars, time, energy, stress, and work spent by advertisers for the Super Bowl last night, Oreo still found a way to be a bright spot in the darkness (pun intended!).
If you watched the game last night, you saw the power outage. Well, Oreo capitalized big time and showed the media community what it means to be a the BOSS of content creation in real time.
This picture was tweeted only minutes after the power outage, and by the time the lights came back on, it had been retweeted 12,000 times. I can guarantee you the other advertisers who paid millions for those commercials would be ecstatic if 12,000 people did any type of brand interaction after viewing their commercials.
Well done, Oreo (again), well done. Check out the article for PRDaily for the full story: http://www.prdaily.com/Main/Articles/13755.aspx#