Chocolate Mutiny

I love Nutella. I fell in love with it while studying abroad in Greece and I remember it being one of the few foods that reminded me of home. Trust me, after a month of greek salads, hummus and pita you WILL get tired of it, no matter how much you love it. And Nutella…

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Do The Twist

I may not have talked about it at length here, but I’m in love with the Starbucks brand. Yes I know they aren’t a real person. Even though I love the coffee, I love their brand story even more. I’ve read all their books, the founder’s biographies, and even got to visit the first store…

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The Power of Unique

Do you like being unique? Do you like one-of-a-kind things? Do you like vodka? If so, head on over to my guest post on Geaux Creative to learn more about the new campaign coming out of Absolut Vodka. It’s an interesting case study on customization. And pretty bottles.

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The Best Advice

This post is for all you PR/Marketing/Communication people out there who get the quizzical looks when you say “I work in PR.” Or for those times when you feel like you’ll never understand this industry. Or when you feel like everyone else around you knows everything, and you’ll never catch up. You are not alone,…

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Back In The Groove

I’m BACK! Back in the groove of geeking out over marketing and advertising. I was really inspired this morning in my ad design class where we shared some of our favorite ads. Here are some really cool, strategic examples of how creativity can go a long way: Direct Mail   Customer Appreciation 

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The Power Of An Editorial Calendar

I love a good calendar. Every year, I painstakingly pick out my planner, open its crisp, new pages and begin to fill in each little box, as if they were each a new opportunity to do something new, experience something new or plan for something new. It’s a science AND an art to make sure…

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5 Emerging PR Trends

Being in one industry for a while, you start hearing the same themes, patterns, MUST HAVES and skills over and over again. Even in an evolving industry like marketing and public relations, you still hear the same, familiar tropes and seminal works on what it means to be a great marketer. the medium is the…

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Billion Dollar Underwear

I read an article recently about the explosion of success for Spanx (click here for Spanx article on Forbes). If you’re not familiar with what Spanx are, you must not have a girlfriend, wife, significant other that you discuss women’s underwear with on a daily basis like Jason is so lucky to have….right? Or you…

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