Resume

Stephanie Ortego Roussell
A dedicated and cheerful professional with purpose.


Education

Louisiana State University, Baton Rouge, La.
Master’s of Mass Communication – Concentration: Strategic Communication
Expected: May 2013

Louisiana State University, Baton Rouge, La.
Bachelor of Science in Business Administration – Concentration:  Marketing
May 2007

Experience

Full Time

Louisiana Economic Development – Marketing Officer
August 2007 to August 2011
Baton Rouge, La.

  • Responsible for co-developing, co-coordinating and executing an integrated, $5.5 million strategic marketing and communication program, including paid media advertising campaigns, digital communication tools, earned media awareness, managed publicity, and in-state and national events
    • Within one year, increased perception of Louisiana as a business
      destination by 88%
  • Management of daily, strategic marketing projects, including production of marketing collateral, PowerPoint presentations, press releases, fact sheets, talking points, large trade show displays and website maintenance
  • Managing editor and interim creative director of award-winning quarterly economic development publication, EQ, Louisiana Economic Quarterly®; responsible for managing creative direction, photography, visual placement and production of four issues a year, as well as solely responsible for creation and maintenance of 5,000+ mailing list database
  • Primary liaison with in-state and national, marketing agencies, including management of invoices, vendor relations, and assistance with monitoring $5.5 million budget and contract

Academic
LSU Manship School of Mass Communication — Graduate Assistant
August 2011 to present
Baton Rouge, La.

  • Graduate assistant to Dr. Lisa Lundy, Associate Dean for Sponsored Programs and Research
  • Responsible for assisting in daily administrative tasks, research projects and planning for campus events, such as Scripps Howard Academic Leadership Academy and Mass Communication Residential College

Internships/Consulting

2KO Creative — Freelance Marketing Consultant

Manship Theatre at the Shaw Center For the Arts — Marketing Intern
May 2012 – August 2012
Baton Rouge, La.

  • Responsible for all social media accounts, including Facebook, Twitter + Pinterest; Managed and co-developed strategies for social media engagement including ticket giveaways, event promotion and conversation with artists
  • Within two months, increased Facebook + Twitter followers by ~11%
  • Helped manage and develop branding initiative for new performance space — Hartley/Vey Theatres — including a Kickstarter campaign that raised $15,000, social media integration with Manship channels and assistance with e-mail blast and web copy writing
  • Responsible for promoting and selling advertising space in Playbill-like program, Spotlight, equaling more $10,000 in sales

Peter A Mayer Advertising Inc. – Intern
May to August 2007
New Orleans, La.

Capital Area Court Appointed Special Advocates (CASA)  — Marketing Intern
January to May 2006
Baton Rouge, La.

Professional Associations
Public Relations Association of Louisiana (member since 2009)
Louisiana Industrial Development Executives Association (member since 2008)
LSU Alumni Association (member since 2007)
Loyalty Chapter / Daughters of the American Revolution (member since 2003)
Kappa Alpha Theta Baton Rouge Alumnae Association / Communications Coordinator (member since 2007)

Academic Achievements

“Understanding Ophelia: How Sexualization Can Lead to Self-Produced Child Pornography and What We Can Do to Stop It” accepted for presentation at March 2013 AEJMC Southeast Colloquium (Law and Policy Division); Tampa, FL; awarded Top Student Paper

“Health Communication in Men and Women’s Health and Lifestyle Magazines: A Content Analysis” accepted for presentation at March 2012 AEJMC Mid-winter Conference (Magazine Division), Norman, OK (co-authored by Juliette Highland, Newly Paul, Stephanie Roussell and Shannon Snell)

Specialties

  • Integrated marketing, advertising/earned media and social media
  • Well-versed and capable in social media platforms (Facebook, Twitter, LinkedIn, etc.) as well as social media content sharing platforms (Hootsuite)
  • Proficient in InDesign, HTML and Microsoft Office Suite
  • Strong experience with online content management and e-mail marketing systems (E-Labs, SilverPop and Umbraco)
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