5 Emerging PR Trends

Being in one industry for a while, you start hearing the same themes, patterns, MUST HAVES and skills over and over again. Even in an evolving industry like marketing and public relations, you still hear the same, familiar tropes and seminal works on what it means to be a great marketer. the medium is the…

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So What Do You Do?

Say whaaa??? Another post during Finals week? What can I say? I’m going a little batty starting at the same 7 theories over and over. I get a lot of quizzical looks and questions when people ask me what I do, and I say “marketing” or “public relations” or if I’m feeling really tired “communications”…

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What Is Your Essence?

What makes you tick? What about you makes other people say “yeah, that’s you.” Is it a certain style? Is it a certain belief? Or is it your accent? Just as people search for shared meaning among each other, so should brands search for their essence. I know, “essence” is kind of a funny, nebulous…

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A Little To The Middle

I’m weird. I picked Marketing as my major at Spring Testing (as a senior in high school) almost a decade ago, and never looked back. I always somehow knew that I loved the mixture of business and creativity. In high school, I loved math and numbers, and spreadsheets, and symmetry (I get that from my…

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Billion Dollar Underwear

I read an article recently about the explosion of success for Spanx (click here for Spanx article on Forbes). If you’re not familiar with what Spanx are, you must not have a girlfriend, wife, significant other that you discuss women’s underwear with on a daily basis like Jason is so lucky to have….right? Or you…

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How To Pick Up Women…

…in advertising? This past week, AdWeek released a series of articles on women and how marketers can better embrace the inner goddess of all those consumer-crazy girls out there. The collection of articles include demographic profiles, statistics and stories on brands that embrace women in their natural habitat i.e., sports, blogging, etc. Read more about…

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Back To The Start

You know I love me some Mexican food. And although I’ve never eaten at Chipotle, our fair city is getting one in the next few months. Watch out! So I was excited to see this commercial during the Grammy’s. But, what I thought was a cute first impression for us (being that advertising is starting…

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