Refresh

I’ve been thinking a lot lately about creativity. Not just artistic creativity, but strategic creativity, and how I can be better in my job (or in marketing in general) to think outside the box and continually provide fresh, original and smart ideas to my projects. This thought came to my head (sidenote, NAME THIS MOVIE:…

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Chocolate Mutiny

I love Nutella. I fell in love with it while studying abroad in Greece and I remember it being one of the few foods that reminded me of home. Trust me, after a month of greek salads, hummus and pita you WILL get tired of it, no matter how much you love it. And Nutella…

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Social Media Refresher

Social media is everywhere. It’s changed so many things, even how we talk with our families. I can’t tell you how many conversations begin with “oh I saw XYZ on Facebook” or “I posted 123,” and it’s amazing how you have to quickly tell important news to friends and family BEFORE it makes its way…

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More Oreo Love

I’ve professed my love for the Oreo brand here before. But they have gone and done it again. Between all the dollars, time, energy, stress, and work spent by advertisers for the Super Bowl last night, Oreo still found a way to be a bright spot in the darkness (pun intended!). If you watched the…

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Do The Twist

I may not have talked about it at length here, but I’m in love with the Starbucks brand. Yes I know they aren’t a real person. Even though I love the coffee, I love their brand story even more. I’ve read all their books, the founder’s biographies, and even got to visit the first store…

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The Power of Unique

Do you like being unique? Do you like one-of-a-kind things? Do you like vodka? If so, head on over to my guest post on Geaux Creative to learn more about the new campaign coming out of Absolut Vodka. It’s an interesting case study on customization. And pretty bottles.

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The Best Advice

This post is for all you PR/Marketing/Communication people out there who get the quizzical looks when you say “I work in PR.” Or for those times when you feel like you’ll never understand this industry. Or when you feel like everyone else around you knows everything, and you’ll never catch up. You are not alone,…

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Back In The Groove

I’m BACK! Back in the groove of geeking out over marketing and advertising. I was really inspired this morning in my ad design class where we shared some of our favorite ads. Here are some really cool, strategic examples of how creativity can go a long way: Direct Mail   Customer Appreciation 

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The Power Of An Editorial Calendar

I love a good calendar. Every year, I painstakingly pick out my planner, open its crisp, new pages and begin to fill in each little box, as if they were each a new opportunity to do something new, experience something new or plan for something new. It’s a science AND an art to make sure…

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It’s A Dance

Choreography. Mostly reserved for a sequence of dance steps in any dance genre you can imagine. Not anymore, my friends. Now choreography is being used as a buzzword in marketing to coordinate all of your marketing strategies in lieu of coordinating your feet. Brand choroegraphy. It’s a term I was introduced to earlier this week,…

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