The Power of Unique



Do you like being unique? Do you like one-of-a-kind things? Do you like vodka? If so, head on over to my guest post on Geaux Creative to learn more about the new campaign coming out of Absolut Vodka. It’s an interesting case study on customization. And pretty bottles.


Author: soroussell

Just a small town girl. Reader. Writer. Lover of music. Marketer. Strategist. Brand lover. Saved by grace. Wife. Sister. Daughter. Friend. Undeniable.

2 thoughts on “The Power of Unique

  1. Interesting. So what else is in the news about advertising lately? I’m teaching this unit to my college freshmen right now.

    • Oh there’s tons of stuff! If you want to see some of the latest headlines and campaigns, check out or These can show you some of the latest, most popular trends going on.

      Some interesting case studies on recent advertising may be Old Spice, Grey Poupon and JCPenney. All interesting and engaging campaigns. I think you could also talk about social media and how more and more companies are integrating it into the marketing plan (Starbucks is an excellent example of this).

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