This post is for all you PR/Marketing/Communication people out there who get the quizzical looks when you say “I work in PR.” Or for those times when you feel like you’ll never understand this industry. Or when you feel like everyone else around you knows everything, and you’ll never catch up. You are not alone, my friend.
This list of advice is for you. Check out what other professionals are saying has been the greatest advice they received. Really good stuff.
Just like any industry, when you’re starting out as a young professional, it can be very overwhelming. But I find it comforting when other professionals admit they don’t have it all figured out.
I think marketing/public relations/communications is a tricky place sometimes, for a few reasons:
- you’re expected to always be creative
- you’re often expected to do everything, even if it’s not really marketing (enter staff appreciation lunch coordinator title here)
- people don’t really understand what is that you do, so they sometimes fail to give you enough credit or respect
It’s a fuzzy type of industry that does have some concrete standards, but often it falls to the professional to make your individual plan, event or campaign work with constantly changing expectations, metrics and budgets.
I fortunately had a great mentor at my first marketing job, and know the importance of having someone to tell you it’s OK to make mistakes, it’s OK to not know it all in your first job, as long as you’re passionate about what you’re doing, and willing to take risks. Believe me, there were several days (and still are) where I went home feeling like a complete bozo because I just couldn’t seem to grasp it. But the good thing is, if you stick with it and keep learning and keep trying, things start to become more clear. And everyone else in the room has been where you are.
Want some more vindication that everyone feels like you do? Here are a couple of blogs that I follow that have advice, funny anecdotes and authentic realities about how being a young PR professional can be:
Ask A PR Girl: http://askaprgirl.com/
PR Breakfast Club: http://prbreakfastclub.com/