Choreography. Mostly reserved for a sequence of dance steps in any dance genre you can imagine.
Not anymore, my friends. Now choreography is being used as a buzzword in marketing to coordinate all of your marketing strategies in lieu of coordinating your feet.
Brand choroegraphy. It’s a term I was introduced to earlier this week, and it makes a lot of sense. From this article via Blue Focus Marketing one can see what they mean by planning each channel to work in concert with the other.
“Essentially, this is the orchestration of all appropriate marketing messages and tactics—across traditional, digital, and social media platforms—designed to impact critical brand touch points.”
What that means: IMC (integrated marketing communication) choreographs messages, images, talk points, events, SEO, etc. into one cohesive strategy to make sure the customers at every touch point are met with consistent and strategic marketing efforts.
And that’s the art and science of marketing, making it all fit together into one successful dance.