You know I love me some Mexican food. And although I’ve never eaten at Chipotle, our fair city is getting one in the next few months. Watch out!
So I was excited to see this commercial during the Grammy’s. But, what I thought was a cute first impression for us (being that advertising is starting in our region because of the upcoming opening), turned out to be a national launch of a new campaign for Chipotle. Not only that, but the restaurant chain’s first national TV commercial, ever.
What a simple, sweet way to say “we’re going to do it right.” Ad Age wrote a great review of the campaign, and I agree that it nearly upstaged most of the Grammy performances. Even though Chipotle is not the first or last to focus on sustainability (or at least try), something about the genuine nature of the commercial is poignant and authentic. Getting Willie Nelson to sing doesn’t hurt either.